Custom Shopify Theme

Modern Wall Arts US

Developed a custom Shopify storefront using Liquid and vanilla JS, solving checkout abandonment on massive product variant groupings through custom framing selection tools and AJAX drawers.

Client:Modern Wall Arts US
Timeline:10 months
Team:Lead Shopify Engineer
ShopifyCustom Shopify ThemesShopify LiquidCustom Framing SystemsE-Commerce conversionJS
Modern Wall Arts US

The Challenge

Managing massive product variant combinations (sizes, framing, custom designs) while maintaining immediate frontend response.

The Solution

Engineered dynamic variant controllers using native Shopify Liquid and fast vanilla JavaScript logic.

My Approach

1

Dynamic Variant Controller

Built bespoke JS modules resolving pricing and sizing options instantly without server callbacks.

2

Cart Performance Restructuring

Created high-performance inline cart drawers utilizing Shopify AJAX API to prevent page redirection.

Results & Impact

6-Figures
E-Commerce Revenue

Sustained high-volume sales platform performance

+45%
Cart Checkout Conversion

Inline AJAX cart drawer boost

Technical Highlights

AJAX Shopify Cart Drawer Integration

Adding products to cart drawer dynamically using AJAX.

fetch(\u0027/cart/add.js\u0027, { method: \u0027POST\u0027, body: formData })
  .then(res => res.json())
  .then(cart => updateCartDrawer(cart));

Lessons Learned

  • AJAX cart drawers dramatically improve conversion rates
  • Vanilla JS variant controllers reduce library dependencies

Next Steps

  • Deploy virtual reality framing simulators
  • Configure multi-tier customer pricing rules

Have a Similar Challenge?

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