Analytics & KPI Dashboard Setup
A properly instrumented analytics and reporting setup that gives you accurate, trustworthy numbers on the metrics that actually run the business.
Analytics & KPI Dashboard Setup
- req/s, zero deadlocks
- 15Kreq/s, zero deadlocks
- double-charges in production
- 0double-charges in production
- production systems shipped
- 10+production systems shipped
- years building for clients
- 7+years building for clients
Signs you need this now.
Most companies have analytics installed but not instrumented correctly — events are missing, numbers don't match between tools, and the dashboard everyone looks at in the Monday meeting is quietly wrong. Decisions get made on bad data because nobody's gone back to validate the tracking against what's actually happening.
Two dashboards show two different numbers for the same metric
Google Analytics and the internal database disagree on signups or revenue by a meaningful margin, and nobody can say which one is right. Every meeting that references the number now starts with a caveat instead of a decision.
The KPIs on the dashboard aren't the ones that matter
The current reporting shows vanity metrics like pageviews and sessions while the numbers that actually predict revenue or churn aren't tracked anywhere. Leadership is optimizing for what's easy to measure instead of what's actually important.
Nobody trusts the data enough to act on it
There's a history of the numbers being wrong, so decisions quietly get made on gut feel while the dashboard runs in the background unused. The investment in analytics tooling isn't producing any actual decisions.
What you get.
Audit of current tracking setup
A full check of existing tags, events, and integrations against what's actually being reported, identifying exactly where the numbers diverge from reality.
KPI definition aligned to the business
A working session to define the specific metrics that actually predict revenue, retention, or growth for your business, replacing generic vanity metrics.
Event tracking implementation
Custom events built and QA'd against your actual product or site flows, so the data reflects what users are really doing, not an approximation.
Cross-tool data reconciliation
Analytics, CRM, and product data brought into agreement, with documented reasons for any remaining discrepancies instead of unexplained gaps.
Dashboard build for stakeholder reporting
A single source-of-truth dashboard built around your defined KPIs, structured for the audience that actually reads it — leadership, board, or team.
Ongoing data quality monitoring
Alerting or periodic checks that catch tracking breakage early, before a broken integration quietly poisons a month of reporting.
Four steps, no mystery.
Quick scoping call
A short call (or async over WhatsApp) to understand what you're working with and what "done" actually looks like for you.
Fixed scope, no surprises
A clear written plan of what's included and how long it takes, before any work starts.
The actual work
Progress you can see, not a black box. You get updates as milestones land, not just a status report at the end.
Handover
Everything documented and handed over cleanly, with a walkthrough so your team isn't stuck waiting on me for routine changes.
Frequently asked.
Common combinations include GA4, Mixpanel, Amplitude, Looker Studio, and custom internal dashboards, along with whatever CRM or database your business already runs on.
Tell me what you're dealing with.
Send a message and get a real reply within 24 hours, not an automated sequence.
Or WhatsApp directly, same link as above