All work
Custom WordPress Theme

EDI Services Corp

Developed a luxury repair intake portal on a custom WordPress theme using Elementor Pro and AJAX endpoints, solving booking abandonment through a clean, multi-step interactive onboarding flow.

Sector
Custom WordPress Theme
Timeline
5 months
Role
Custom WordPress Engineer
  • WordPress
  • Custom Themes
  • Elementor Pro
  • Booking Engine
  • Custom PHP Intake
  • Luxury Brand
EDI Services Corp
+65%
Intake Completion

Decrease in initial questionnaire abandonment

<1.2s
Mobile Response Latency

Page load speeds

The problem

Presenting complex service selections and booking structures for luxury watch, jewelry, and leather repairs without overwhelming users.

The solution

Designed a clean, multi-tiered interactive onboarding selector and constructed a custom PHP lead manager.

Approach

How it was built.

01

Multi-Step Interactive Selector

Built responsive layout modules that dynamically direct users through repair scopes depending on luxury brand inputs.

02

Performance Optimization

Stripped third-party script bloated plugins, writing lightweight direct CSS and JS scripts.

Technical detail

The parts worth explaining.

Bespoke Intake Category Router

Routing service requests to target luxury repair teams.

add_action(\u0027wp_ajax_route_intake\u0027, function() { $brand = sanitize_text_field($_POST[\u0027brand\u0027]); wp_send_json(get_intake_rules($brand)); });
What I took from it
  • Multi-tier selectors must minimize visual clutter to retain high-ticket clients
  • Bespoke AJAX pipelines keep platform responsiveness sharp
Where it goes next
  • Deploy real-time repair progression trackers for registered luxury clients
  • Integrate automated premium notification systems

Got a problem shaped like this?

If something here looks like what you're facing, tell me about it. The first conversation is an architecture discussion, not a sales call.