CRO (Conversion Rate) Audit
A conversion-focused review of your site that identifies exactly where visitors drop off before becoming leads or customers.
CRO (Conversion Rate) Audit
- req/s, zero deadlocks
- 15Kreq/s, zero deadlocks
- double-charges in production
- 0double-charges in production
- production systems shipped
- 10+production systems shipped
- years building for clients
- 7+years building for clients
Signs you need this now.
Traffic without conversion is a leaking bucket. A CRO audit looks at your funnel from a visitor's perspective — form friction, unclear CTAs, trust gaps, mobile usability issues — and tells you which fixes will actually increase leads or sales, not just which ones look nice.
Good traffic, few actual leads
Visitors are arriving but not converting, and it's not obvious where in the funnel they're dropping off. Analytics shows the traffic is real; it just never turns into a form fill or a call.
Ad spend up, conversion rate flat
More traffic just means more visitors hitting the same friction points that were already losing conversions. Scaling spend on top of an unfixed funnel scales the loss, not the result.
No idea which page changes would help
Redesign decisions are being made on opinion instead of a structured read of where the funnel actually breaks. Everyone on the team has a theory; none of them are backed by an actual audit.
What you get.
Full funnel walkthrough, landing page to conversion
Every step a real visitor takes gets walked through and flagged for friction, not just the page you think is the problem.
Form and CTA analysis
Field count, placement, copy, and mobile usability reviewed against what actually reduces abandonment.
Trust-signal audit
Where testimonials, guarantees, and social proof are missing or poorly placed relative to the decision points that need them.
Heatmap and behavior-pattern review
When analytics or heatmap data is available, real visitor behavior gets folded into the findings instead of relying on judgment alone.
A/B test recommendations ranked by expected impact
A shortlist of what to test first, based on where the funnel is actually leaking the most, not a generic testing checklist.
A prioritized fix-it list ordered by conversion impact
Every finding ranked so you know what to fix first if you can only fix a few things.
Three ways to work together.
Scoped in milestones, not one large commitment. Every engagement is quoted against a written plan; no figure gets invented before the scope is understood.
One-Time Audit
The diagnostic, on its own
Best for: You want a clear, ranked list of what to fix, with no obligation to hire anyone for the fixes
- Full audit as scoped for this service
- Prioritized, ranked fix-it report
- A live walkthrough call to go over findings
- No pressure to continue past the audit
Audit + Fix Implementation
Findings, then the fixes get built
Best for: You want the issues found and fixed by the same person who diagnosed them
- Everything in the One-Time Audit
- Implementation of the prioritized fixes
- Verification that each fix actually resolved the issue
- A short report showing before/after for the metrics that matter
Ongoing Monitoring
Catch regressions before they cost you
Best for: A site or store that changes often and needs regular checks, not a one-time snapshot
- Recurring audit passes on a set cadence
- Alerting when a key metric regresses
- Priority access for fix implementation when something breaks
- A running log of what changed and why it mattered
Four steps, no mystery.
Quick scoping call
A short call (or async over WhatsApp) to understand what you're working with and what "done" actually looks like for you.
Fixed scope, no surprises
A clear written plan of what's included and how long it takes, before any work starts.
The actual work
Progress you can see, not a black box. You get updates as milestones land, not just a status report at the end.
Handover
Everything documented and handed over cleanly, with a walkthrough so your team isn't stuck waiting on me for routine changes.
Areas we cover for this.
Frequently asked.
No. An SEO audit focuses on getting more visitors to your site; a CRO audit focuses on converting the visitors you already have. They are complementary, and can be run together.
Tell me what you're dealing with.
Send a message and get a real reply within 24 hours, not an automated sequence.
Or WhatsApp directly, same link as above