CRO (Conversion Rate) Audit in Chicago, IL
A conversion-focused review of your site that identifies exactly where visitors drop off before becoming leads or customers.
Chicago
Chicago Metropolitan Area
- req/s, zero deadlocks
- 15Kreq/s, zero deadlocks
- double-charges in production
- 0double-charges in production
- production systems shipped
- 10+production systems shipped
- years building for clients
- 7+years building for clients
Built around this market.
Chicago's B2B and professional-services firms tend to run lead-generation sites rather than ecommerce storefronts, which means the conversion audit here focuses on form friction, trust signals, and call-to-action clarity for a longer, more considered buying process — not cart abandonment.
Form fills are low relative to traffic
B2B and professional-services buyers in this market take a longer, more considered path, and the site isn't built for that. Traffic volume alone isn't the problem — the funnel is.
Unclear which page elements build or break trust
Without a structured review, redesign decisions rely on internal opinion rather than what actually converts. Every stakeholder has a different theory about what to change.
Long sales cycles make it hard to attribute what worked
When a deal closes months after the first site visit, it's difficult to know which page elements actually helped versus which ones just didn't hurt. The audit looks at funnel structure directly instead of waiting on attribution data that may never be clean.
What you get.
Full funnel walkthrough, landing page to conversion
Every step a real visitor takes gets walked through and flagged for friction, not just the page you think is the problem.
Form and CTA analysis
Field count, placement, copy, and mobile usability reviewed against what actually reduces abandonment.
Trust-signal audit
Where testimonials, guarantees, and social proof are missing or poorly placed relative to the decision points that need them.
Heatmap and behavior-pattern review
When analytics or heatmap data is available, real visitor behavior gets folded into the findings instead of relying on judgment alone.
A/B test recommendations ranked by expected impact
A shortlist of what to test first, based on where the funnel is actually leaking the most, not a generic testing checklist.
A prioritized fix-it list ordered by conversion impact
Every finding ranked so you know what to fix first if you can only fix a few things.
Three ways to work together.
Scoped in milestones, not one large commitment. Every engagement is quoted against a written plan; no figure gets invented before the scope is understood.
One-Time Audit
The diagnostic, on its own
Best for: You want a clear, ranked list of what to fix, with no obligation to hire anyone for the fixes
- Full audit as scoped for this service
- Prioritized, ranked fix-it report
- A live walkthrough call to go over findings
- No pressure to continue past the audit
Audit + Fix Implementation
Findings, then the fixes get built
Best for: You want the issues found and fixed by the same person who diagnosed them
- Everything in the One-Time Audit
- Implementation of the prioritized fixes
- Verification that each fix actually resolved the issue
- A short report showing before/after for the metrics that matter
Ongoing Monitoring
Catch regressions before they cost you
Best for: A site or store that changes often and needs regular checks, not a one-time snapshot
- Recurring audit passes on a set cadence
- Alerting when a key metric regresses
- Priority access for fix implementation when something breaks
- A running log of what changed and why it mattered
Frequently asked.
The audit focuses on funnel structure and friction points directly (form design, trust signals, CTA clarity) rather than relying on attribution data, which is exactly the right approach when a long B2B sales cycle makes clean attribution unreliable anyway.
Tell me what you're dealing with.
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