UX & Conversion Rate Audits

Ongoing UX research and conversion testing that implements and validates fixes to your funnel, not just a one-time list of recommendations.

Audit

UX & Conversion Rate Audits

req/s, zero deadlocks
15Kreq/s, zero deadlocks
double-charges in production
0double-charges in production
production systems shipped
10+production systems shipped
years building for clients
7+years building for clients
Sound familiar

Signs you need this now.

A one-time CRO audit tells you where users are dropping off and why, but conversion rate improvement is fundamentally iterative — a fix that looks obvious on paper doesn't always win in an actual A/B test, and funnels drift as traffic sources and user behavior change. Buyers who stop at a single audit report end up with a list of ideas nobody validated against real user behavior.

01

The audit recommendations were implemented and conversion didn't move

A previous audit's suggestions were built exactly as written, but nobody set up a test to confirm they actually helped before shipping them to all traffic. There's no way to know now whether the changes helped, hurt, or did nothing.

02

The team keeps redesigning pages on gut feel

Every conversion dip triggers a new redesign based on internal opinion rather than user research or test data, and the funnel churns without a clear read on what's actually working. Each redesign resets any learning from the last one.

03

Nobody owns conversion as an ongoing metric

Conversion rate gets mentioned in a monthly meeting but nobody is running structured tests or user research against it between reports. It's treated as a number to watch, not a process to actively improve.

Scope

What you get.

Continuous UX research program

Regular user testing, session recordings, and heuristic review that surfaces real friction points as your product and traffic evolve, not just a one-time snapshot.

A/B and multivariate test implementation

Hypotheses from research turned into actual running tests on your funnel, with proper statistical setup so results are trustworthy, not guesswork.

Prioritized test roadmap

A living backlog of test ideas ranked by expected impact and implementation effort, so testing time goes to the highest-leverage changes first.

Implementation of winning variants

Validated winners built into the live experience, not just reported, closing the loop between research, testing, and shipped improvement.

Funnel and drop-off monitoring

Ongoing tracking of where users abandon the funnel, flagged as it happens rather than discovered in a quarterly review.

Monthly reporting on what moved the needle

A clear record of which tests won, lost, or were inconclusive, and what that means for the next round of testing.

How it works

Four steps, no mystery.

01

Quick scoping call

A short call (or async over WhatsApp) to understand what you're working with and what "done" actually looks like for you.

02

Fixed scope, no surprises

A clear written plan of what's included and how long it takes, before any work starts.

03

The actual work

Progress you can see, not a black box. You get updates as milestones land, not just a status report at the end.

04

Handover

Everything documented and handed over cleanly, with a walkthrough so your team isn't stuck waiting on me for routine changes.

Related

You might also need.

Questions

Frequently asked.

The audit is a one-time diagnostic that identifies problems and recommendations. This is the ongoing work of researching, testing, and implementing fixes, then validating whether they actually improved conversion.

Start here

Tell me what you're dealing with.

Send a message and get a real reply within 24 hours, not an automated sequence.

Prefer email? info@hasnain.io

Or WhatsApp directly, same link as above